Today Matter: A Handwritten Typeface That Makes Your Products Feel Handcrafted
I sat down with my laptop, a fresh coffee, and a pile of small kraft paper tags. My goal for the morning was to design new labels for my seasonal candle collection. As I cycled through my font library, nothing seemed to click—they were either too formal or too whimsical for the cozy, rustic vibe I wanted. Then I opened a folder of recent purchases and started testing Today Matter. Instantly, the screen filled with a classic handwritten charm that felt exactly right. It wasn’t overly perfect or stiff; it had a lovely, natural flow. Typing out “Spiced Cedar & Vanilla” felt like I was writing the label myself, just with a bit more consistency. That moment of connection—finding a typeface that genuinely aligns with your product’s personality—is everything for a maker.
The Creative Personality of Today Matter
Today Matter is a script font with a distinct, approachable elegance. Its strokes have a gentle weight variation that mimics real penmanship, yet it maintains a clean baseline that ensures your words don’t become a jumbled mess on a small sticker or tag. The overall mood is warm and inviting, with a touch of classic sophistication. This makes it incredibly versatile. It doesn’t scream “wedding” or “child’s birthday”; instead, it carries a universal, handmade charm suitable for everything from product packaging to digital wall art. The charm lies in its balance—it’s decorative enough to be beautiful as a display font, but legible enough to work on practical items like labels and signage.
Bringing Today Matter to Life on Real Products
The true test of any font is how it translates from screen to physical product. I printed a test batch of those candle labels on my adhesive paper and carefully applied them to the glass jars. Seeing Today Matter in ink, on a tangible item, confirmed its quality. The letters held their character even at a smaller size, and the overall presentation lifted the product’s perceived value. It looked professional yet unmistakably handcrafted, which is the sweet spot for small shops.
This experience translates across countless handmade and digital goods:
- Labels & Packaging: Today Matter shines on product labels for candles, honey jars, soap bars, and boutique tags. It’s perfect for adding that final “handwritten by” touch on packaging sleeves or gift boxes.
- Stationery & Invitations: For wedding invitations, greeting cards, or place cards, the font offers a timeless, personal feel. It works beautifully for names, dates, and short phrases on save-the-dates or welcome signs.
- Digital Printables & Wall Art: In digital downloads like inspirational quote art, planner pages, or seasonal calendars, Today Matter provides a cohesive, elegant look. It makes digital products feel designed, not just assembled.
- Home Goods & Apparel: When used in designs for mugs, tote bags, or farmhouse-style wooden signs, the font adds a personalized, artisanal quality that buyers love.
- Shop Branding: Using Today Matter consistently for your shop name on your website banner, social media graphics, and listing images helps build a recognizable brand identity that feels authentic and creative.
Typography Advice for Makers and Sellers
Using a script font like Today Matter effectively requires a bit of practical know-how, especially when you’re creating physical items.
Readability and Scale
For small items like stickers, product labels, or text on a mug, keep your phrases short and test the print or cut size. Today Matter is a display font, best used for titles, names, and key phrases rather than long paragraphs. On something like a wedding welcome board or a large wall art printable, you can use slightly longer text comfortably. Always create a mockup and view it at the actual size before committing to a production run. This is crucial for cutting machine projects (like with Cricut or Silhouette)—ensure the script connections are clear and won’t cause cutting issues on intricate letters.
The Power of Font Pairing
Today Matter pairs beautifully with simple, clean fonts. For a candle label, I might use Today Matter for the scent name and then pair it with a minimalist sans serif font for the ingredients list or weight. This combination creates hierarchy and maintains readability. A simple serif font can also work well for longer text blocks on invitations or product information cards. Avoid pairing it with another elaborate script; let Today Matter be the decorative star, supported by more neutral typography.
Checking the Technical Details
Before using any font for commercial products—whether you’re selling physical items, digital templates, or printables—always check its licensing. Confirm that Today Matter includes a commercial license if that’s what you need. Also, open the font files and explore. Look for included styles (like regular, bold, or italic), alternates, ligatures, or swashes that can add variation to your designs. Check the supported file formats (OTF, TTF) to ensure compatibility with your design software. Understanding these assets allows you to use the typeface to its full potential, adding unique touches to your work.
A Font That Elevates Your Creative Story
Ultimately, the choice of a typeface like Today Matter is about storytelling. When a customer sees your product, the typography is a silent narrator. It tells them about the care, the style, and the personality behind what you’ve made. Today Matter narrates a story of warmth, craftsmanship, and classic beauty. It helps transform a simple greeting card into a cherished keepsake, a candle into a curated home accent, and a digital download into a piece of art. It’s a tool that doesn’t just make your words visible; it makes them feel intentional and heartfelt.
As I finished labeling my candles and prepared the new listings for my shop, I looked at the cohesive line of products. The consistent use of Today Matter across the collection created a unified, premium look that my previous fonts hadn’t achieved. It’s that subtle elevation—the feeling that every detail has been considered—that can set a handmade business apart. Whether you’re designing next season’s invitation suite, a set of printable gift tags, or the branding for your entire creative venture, a font with the genuine charm and practical versatility of Today Matter becomes more than just a design asset. It becomes a part of your product’s identity.
